We’ve all heard this before. The infamous definition of insanity, “Doing the same thing over and over and expecting different results.”  When I was younger I moonlighted as a personal trainer at a local fitness center. No place more epitomizes the practice of insanity than a gym in January. People flock through the doors with that gleam of “New Year’s Resolution” in their eye! I’ve seen it time and time again. The membership is paid for. The new workout clothes are bought. A new playlist is slapped together and they’re off! Then the fun really begins. I watch as member after member begins doing workouts of their own design. Often times these include unsafe practices, ineffective efforts or BOTH! By the end of February the throng has dwindled to the desperate few who still are clinging to their resolute notion.

It is usually at this time they would come to my desk with that all-too-familiar look of defeat and dejection. “I just don’t get it,” they say. “I’ve changed my diet. I workout 6 days a week! Nothing changes!” This part was always my favorite. “Why keep going then?” I would ask. “You just described the definition of insanity.” It is at this point that REAL changes can begin because we have REAL conversations about REAL results. This philosophy translates into the business world as well.

I have been in some of the nation’s largest corporations. These are companies that we’ve all heard of and respect. As I walk through these mega-corporations I am always amazed when I see metal or cardboard being used when plastic would be a much better choice. Metal shelves. Metal containers. Metal trays. Cardboard boxes. Cardboard dividers. The list goes on and on. When I ask why this is so or if they have ever considered a plastic alternative the answer is almost universally the same, “This is just what we’ve always done.”

As another old saying goes, “Do what you’ve always done and you’ll get what you’ve always got.” Many times plastic can perform as good or better than metal or cardboard at a fraction of the cost. It can be molded to exact purposes. It can withstand tremendous amounts of weight, temperature fluctuations, UV rays and weather. Plastic can be easily repaired and even more easily recycled. This gives you MUCH more mileage than traditional metal or cardboard.

So the next time you think that you’ll stick with metal applications because that’s what you’ve always done, take some time to consider an alternative that could very well save you thousands!

Don’t know where to start? Contact me at jbrooks@edgemanufacturing.com to get started. I’m here to help! Want to see a Caterpillar bulldozer park on our plastic totes? Check out our video section in this website.

-Written by Jason Brooks